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“Ag Tech, Data and Changes in the Value Chain from Farm-to-Fork”

Ag Tech, Data and Changes in the Value Chain from Farm-to-Fork” in An Introduction to Agri Investing.
In their chapter “Ag Tech, Data and Changes in the Value Chain from Farm-to-Fork” in An Introduction to Agri Investing (PEI, 2016), Mitchell Presser of Freshfields Bruckhaus Deringer and Rafi Musher of Stax Inc. review trends at the market level and consider how technology and access to information are changing the power dynamics across the agriculture value chain, placing greater power in the hands of the producers, who historically were highly dependent on intermediaries to get their products to market most efficiently, and in the hands of the largest retailers, who are using their power to go directly to resource producers to improve access to specific products as well as to enhance safety and traceability and accelerate response time to consumer demands. 
 
To read more, click on the pdf link below.