Main content


Briefing

People Analytics: The Opportunities and Legal Risks of a Brave New World

Advances in technology and artificial intelligence are allowing companies to solve strategic issues in ever quicker, more innovative ways. These advances are just as applicable to people management.

People Analytics is the application of digital tools and algorithms to data about or relating to people, including through profiling. The data that is collected, processed and interpreted by People Analytics tools can allow employers to make better HR decisions and run their businesses more efficiently through cost reductions and enhanced operational capabilities.

In our latest briefing (attached below), we discuss the benefits, the challenges and the legal risks associated with the use of People Analytics.

Click here to watch our short video on how digital transformation is changing the workplace.